The days are gone when marketing was the toughest job. Upon the arrival of internet, everything has gone digital — even marketing. Digital marketing is one of the leading hashtags in social media platforms and it has become inevitable for businesses to stay active. In other words, online marketing has outraced offline marketing in increasing the ROI of businesses.

Considering the buying patterns and increasing disposable incomes in rapidly developing countries, almost all businesses have adopted digital marketing nowadays. Advertising through search engines, social media platforms and website helps in reaching out to potential customers easily. Marketing is effective if and only if our prospective customers see our efforts. Hence, the best practice is to market the products and services digitally since over 50% of the global population spend their time on the internet.